Hand Eye Technologies, Inc., an interactive TV software company, is redefining the experience and quality of interactivity for interactive TV that will benefit advertisers, content producers and viewers. Through its patent-pending software, smart phones (such as iPhones©) can be synced with IPTV and cable media content – creating a true one-to-one interactive relationship for content and commerce activities.

The core product, Hand Eye Interactive Technology (“HIT”), creates “HotSpots” on digital content that HIT-enabled smart phones can detect and highlight automatically on screen - without disrupting the viewing experience with pauses or pop-ups. The software can be installed on set-top boxes and/or downloaded to smart phones.