HAND EYE TECHNOLOGIES, INC. MOVES INTERACTIVE TV TO NEXT LEVEL BY SYNCING SMART PHONES WITH DIGITAL ENTERTAINMENT

Patent-pending software installed on set-top boxes and/or downloaded to smart phones, including the iPhone™, leads the way for true interactivity between digital content and viewers

SAN DIEGO, CA - September 22, 2009 (DEMOfall 09) – Today Hand Eye Technologies, Inc., an interactive TV software company, is presenting its groundbreaking technology at DEMOfall 09 at 10:54 am (Pacific).  The company’s software enables smart phones to interact and transact with digital content (such as TV shows, movies and online video) in real-time.

Its core product, Hand Eye Interactive Technology™ (“HIT”), creates “HotSpots” on digital content that HIT-enabled smart phones can detect and highlight automatically on screen. HotSpot content appears on the phone without disrupting the viewing experience with pauses or intrusive pop-ups on the TV.  Interactivity includes an automated contextual content “push” to smart phones based on what the viewer is watching in real-time. It also processes viewers’ requests for information when onscreen items are selected using the phone’s camera.  Interactive content is only “pushed” to a phone when it is “synced” and present while the TV show is on - delivering real-time relevancy.

“Entertainment industry leaders have been talking about interactive TV for years, but we have still not reached this vision,” said Jonathan Kessler, CEO and co-founder of Hand Eye Technologies, Inc.  “By using Hand Eye Technologies’ software, smart phones can be easily synced in real-time with what viewers are watching to provide an advanced interactive experience.  We can now offer a truly personalized, one-to-one relationship between advertisers, show producers and the audience by leveraging the global growth of smart phone use.”

“We selected Hand Eye Technologies to be a presenting company at DEMOfall 09 this year because we believe that they offer a creative, yet pragmatic new alternative solution for introducing interactivity between Hollywood’s digital content and audiences, “ said Chris Shipley, Executive Producer of the DEMO Conferences.

About  Hand Eye Technologies, Inc.
Hand Eye Technologies, Inc., an interactive TV software company,  enables smart phones to interact and transact with digital content (such as TV shows, movies and online video). Through its software – which can be installed on set-top boxes and/or easily downloaded to smart phones - it is leading the next wave of true interactivity between digital content and consumers.  The company’s core product, Hand Eye Interactive Technology (“HIT”), creates “HotSpots” on digital content that HIT-enabled smart phones can detect and highlight automatically on screen, without disrupting the viewing experience. Interactivity includes an automated contextual  content “push” to smart phones based on what the viewer is watching in real-time. It also processes viewers’ requests for information when onscreen items are selected using the camera of their smart phone. 

Founded in 2008, Hand Eye Technologies, Inc. is based in San Francisco and is privately held. Its patent-pending software has been under development for three years. The company was recently accepted into DLA Piper Venture Pipeline and was selected to present at DEMOfall 09, the prestigious conference for innovative startups.  F or more information, visit www.handeyetech.com

About DEMO
Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.

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